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A NEW ERA — AND A NEW LOOK — FOR CENTRAL DAIRIES

Six milk cartons in a variety of colours, sit in a row.

Your favourite Central Dairies products have a fresh, locally inspired look thanks to new ownership.

[St. John’s, NL, April 14, 2025]

Newfoundland and Labrador Dairy Co-operative (NL Dairy Co-op) is celebrating its purchase of Central Dairies with a brand new, locally inspired look. The transaction, which officially closed in late 2024, makes the co-operative our province’s only 100% locally owned and operated fluid milk processor.

“We wanted our packaging to celebrate the pride our farmers, our employees and our customers have in Newfoundland and Labrador,” says Scott Antle, President and Chief Administrative Officer of NL Dairy Co-op. “As we updated our cartons to reflect NL Dairy Co-op’s ownership of Central Dairies, we felt it was the right time to reimagine the full design and introduce a new look that honours our commitment to the province and its distinctive culture.”

Our new packaging is a celebration of all things Newfoundland and Labrador, with nods to our unique wildlife, history and cultural symbols. From dairy cows sporting sou’westers to puffins and jellybean row houses, the carton designs are 100% local — just like the milk inside.

“Our farmers have always been committed to delivering the best quality, local products for our friends and neighbours. We also know that buying local is more important to our customers than it’s ever been,” says Crosbie Williams, founding member of the NL Dairy Co-op and owner of Pond View Farm. “When you see our new Central Dairies packaging in the store, you can be confident that you’re choosing a product that is made right here at home.”

The new-look packaging has already started hitting shelves, and over the next few weeks, shoppers will see the transformation across all two-litre milk cartons.

“This is a very exciting time for Central Dairies and our province’s dairy industry. We know that dairy plays a vital role in the province’s food security. And we’re proud to be leaders, investing and innovating so that more of the food we all love can be manufactured right here in Newfoundland and Labrador,” adds Antle.

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